An event centered around local businesses working together to create a day of shopping and connection for women. A “boutique crawl” of sorts.
In my home town, there’s always been a pub crawl. There’s tons of events that bring people together to see cars and boats and motorcycles. But nothing existed like this.
An event all about businesses working together, an event that encourages community over competition …. but also an event to highlight the best fashion in the area.
So in 2018 I started this little event with about 7 other boutiques. People thought it was a fun little thing we were doing. Fast forward to this year …. we just had another crawl which hosted 1000’s of women, 17 boutiques and even a waiting list for the next one.
Why? Why is this thing so popular?
I know this is a fashion column and yes the success of the crawl is obviously about the fashion. But it’s more than that.
This event is about connection.
It’s about making memories.
It’s about spending time with your mom or your sister or your best girlfriend and doing something memorable together.
Because as much as facebook and instagram want to suck us all into spending more time on our devices, I believe that we are hungry for more time with actual other humans.
The crawl is a fun day for women (and a few men) to come together and do real human things.
Touch fabrics, interact with other women, laugh (lot’s of laughing), try on outfits, meet new people; all the things we used to love about shopping.
It is my reminder that shopping in a store isn’t dead.
That small business is so so important.
That shopping in person is still relevant and that my mission to create a space and place of positivity for women to come do just that is still an important desire. There’s a magic in the air on boutique crawl day and I’m just so thankful to be a part of it all.